The UK government has started talking to the event’s organizers after being impressed by the success of Burna Boy‘s “Lagos Loves Damini” concert on January 1 in an effort to explore a relationship that may support Nigeria’s entertainment industry.
A meeting conducted on Friday at the British Deputy High Commission in Lagos marked the beginning of the partnership’s first steps.
Mr. Kayc, the chief show promoter from Creative Economy Catalyst Ltd., and Kennedy; Chim Chalemera, Country Director, UK Department for International Trade.
Kennedy cited the benefits of the event, such as the fact that it was the first African gig to be included on Burna Boy’s official website and ticketing.
He added that with over 30,000 attendees, the event was the largest outdoor music concert.
Over 11,000 automobiles were parked there, which was a record for an event, and it was also the first single source online ticketing by wallet, he continued.
The absence of recorded casualties, theft, sexual assault, or sexual harassment was another significant plus.
Kennedy noted, however, that despite the benefits, there were some difficulties and things to learn.
He claimed that the visit to the British Deputy High Commission to meet with the UK Department for International Trade and discuss potential partnership for future events was required in order to address the major difficulties and drawbacks experienced at the Lagos show.
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According to the News Agency of Nigeria, there was lengthy discussion about the issue of insufficient power supply and the power surge that caused an outage and destroyed a significant amount of equipment.
The requirement for logistical support in areas like infrastructure—which includes equipment rental and standardisation of such equipment in an effort to achieve minimal international standards—was also covered in the discussion.
The meeting also discussed managing and sourcing vendors.
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