Sista Afia, the singer of “Jeje,” has criticized Ghanaian Tiktok stars for demanding as much as GHC20,000 for song marketing.
Sista Afia claims that Ghanaian Tiktok celebrities promote Nigerian songs for free yet charge their own citizens expensive fees for the same services.
“It’s really sad. Fine, you need to earn from your efforts but I have observed something on that side. They don’t promote our own as much as the Nigerians. It baffles me,” she said.
“Anytime I see a dance thing, it’s normally a Nigerian tune. Fine, maybe the Nigerian tune is the one that is widespread so maybe they [local influencers] use it to gather likes and views [to their channels] but we can start from there,” she added.
In one situation, Sista Afia described, an influencer would want GHS 20,000 from an artist for “only TikTok and those things, and then you’d go to the person’s page and you’d be like: “GHS 20,000, I can give it to you, but I don’t see any profit coming out of it.”
“Right now, everyone is charging for their service which is fine but when you’re promoting, promote ours [Ghanaians] more because right now if you go look at the dance challenges, most of them are doing Nigerian music. They don’t do our own and when you engage them, they’ll charge you a huge amount of money,” she bemoaned.
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